Digital foundation
for the fleet
What we did: branding, drone video & promotional films, website, dedicated rental booking system, social media guidance
Collaboration: Since 2025
Location: Poland
Digital foundation
for the fleet
What we did: branding, drone video & promotional films, website, dedicated rental booking system, social media guidance
Collaboration: Since 2025
Location: Poland
The Challenge
„Weź Mój Wóz” digital rental. Scaling traditional rental into a 24/7 business model
The main problem was the lack of an automated sales process and an inconsistent brand image, which failed to build sufficient trust with new customers.
No Booking System: The entire process relied on phone inquiries, which was inefficient, limited sales to office hours, and often led to scheduling errors.
Lack of Visual Identity: The brand lacked a professional logo and cohesive identity, making it difficult to stand out from local competition and build recognition on the road.
Untapped Advertising Potential: The vehicle fleet and advertising spaces (banners) did not clearly communicate the unique selling points, such as booking ease or fleet standards.
No Online Presence: The website didn’t exist. The Google Business Profile did not allow users to quickly check car availability, forcing them to look for competitors offering faster solutions.
The Process
Drone – Video – Website – Booking System – Advertising
The Solution
Digital transformation of the rental business
The implemented changes aimed to completely refresh the brand and shift the weight of customer service to smart online solutions.
1. Branding: Modern Logo and Identity
A new logo was designed, becoming the foundation of the wezmojwoz.pl brand.
Readability: Typography and colors were selected to ensure excellent visibility from a distance, which is crucial for branding vehicles moving in traffic.
2. Technology: Online Booking System
The booking system became the heart of the new website, revolutionizing how the business interacts with customers.
24/7 Automation: Customers gained the ability to check the availability of 9-seater passenger vans and complete a full booking at any time of day or night.
Intuitive Dashboard: The process of selecting dates and a specific vehicle was simplified to a few clicks, significantly lowering the barrier to entry for new users.
3. Marketing: Banners and Visual Communication
A cohesive promotional strategy was developed, based on tangible benefits.
Advertising Banners: Large-format materials and digital graphics were designed to promote not just the rental service itself, but primarily the convenience of booking through the
wezmojwoz.plwebsite.Fleet Branding: The vans received professional wrapping to serve as mobile billboards, driving traffic directly to the online system thanks to a highly visible domain name.
The Final Result
Thanks to the implementation of these solutions, wezmojwoz.pl transformed from a local business into a modern platform, where technology drives profitability and a cohesive brand image builds a loyal customer base.
