How we modernize
a company's professional look
What we did: branding, websites, advertising, social media
Partnership: since November 20, 2021
Location: Poland
How we modernize
a company's professional look
What we did: branding, websites, advertising, social mediaPartnership: since November 20, 2021Location: Poland
The Challenge
A unified multisite network for all corporate branches
Brenal, a rapidly scaling powerhouse in the European market, faced a critical visual identity crisis. Rapid expansion into new international territories exposed the complete absence of a unified communication ecosystem.
The core issue was the lack of an official brandbook, resulting in total fragmentation of the brand across different regional branches. Their legacy website was outdated and inefficient, meaning it failed to project corporate prestige and actively crippled their ability to serve multiple markets simultaneously.
The company lacked a centralized network capable of rapidly deploying consistent web platforms for new European subsidiaries. This challenge extended far beyond the digital space. Brenal needed a complete branding overhaul in the physical world, including everything from corporate vehicle fleets and custom workwear to specialized assets like hard hats, sandwich boards, and temporary perimeter gates for construction and assembly zones.
The Process
Creating visualizations and branding for large format advertising
The Solution
4 fast websites, a complete brandbook, and social media. One brand, one standard for all of Europe.
1. Building the Foundation: Comprehensive Brand Guidelines
We designed a modern logo rooted in bold, technical typography and an emblem representing precision and connectivity (industrial branding).
- Color Standardization: We established exact color codes (Pantone 654 M, Pantone 419 M, Pantone 536 M) to guarantee absolute brand consistency across all assets, from business cards to massive semi truck tarpaulins.
- Versatility: We created approved color alternates (negative, achromatic versions), allowing the branding to adapt seamlessly to any background while maintaining perfect legibility.
2. Operational Branding (Offline)
We deployed a high impact asset wrapping system that projects corporate professionalism out in the field and across construction zones:
Vehicle Fleet: We engineered unified wrap layouts for all machinery classes, covering light commercial vans, transport buses, semi trucks, and heavy construction machinery such as telehandlers. Dynamic visual elements ensure the brand stands out while on the move.
Safety and Workplace Hierarchy: We introduced a custom color coded hard hat system, assigning white for engineers, blue for electricians, green for safety inspectors, and orange for visitors, significantly improving safety metrics and workflow organization.
Custom Branded Apparel: We designed premium workwear, corporate t shirts, and high visibility safety gear such as vests, jackets, and hoodies with individualized employee name placement to foster deep team pride.
3. Digital Ecosystem (Online)
We designed and launched a brand new web platform (brenal.com) that serves as the central communication hub for all European corporate branches.
Scalability: The scalable web framework allows for seamless deployment of new localized language versions and dedicated regional landing pages.
Brand Messaging Alignment: All corporate copy aligns with the new brand tagline: “We build what matters”, positioning Brenal as an industry leader focused on accountability and absolute value.
The Ultimate Impact
As a result of this transformation, Brenal has established itself as a cohesive and highly professional European partner. Every touchpoint, including field staff in hard hats, branded trucks on the highway, and the corporate web platform, speaks with one clear and commanding brand voice.
